YES: THE SYMPTOMS OF OCD AND DEPRESSION ARE DISCRETE AND NOT EXCLUSIVELY NEGATIVE AFFECTIVITY



Analytical hierarchy process for estimating subscribers perception of brand equity dimensions on purchase decision of Nigerian mobile telecommunication services

Every firm that wants to compete in providing similar services, like those provided by the Nigerian mobile telecommunication firms must take brand equity seriously.By focusing on major telecom service providers in Nigeria, this study estimates subscribers perception of brand equity.To do this, a three-stage Analytical Hierarchical Process goal, cri

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